For automotive manufacturers, an effective website is critical. It serves as a major portal of information for new-vehicle shoppers during the selection process, assists them in narrowing their consideration set, and helps them identify key vehicle features and benefits. Well-designed aspects of website appearance, navigation, and speed enhance shoppers’ ability to locate specific content, helping to drive traffic to show rooms.

The J.D. Power U.S. Manufacturer Website Evaluation Study^SM (MWES), conducted semiannually, examines the features and content of OEM-hosted websites across devices that shoppers use when shopping online for a new vehicle. Study insights direct improvements to manufacturers’ websites with the ultimate goal of increasing sales.

The study reveals which features and tools consumers actually use when shopping for a new vehicle across 30+ OEM websites.

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