Exciting News:
Results from the 2024 Consumer Financing Satisfaction Study will be published three times a year, giving clients access to more timely insights and a larger sample size. Review the key dates below to see the new data publish schedule.
The J.D. Power Consumer Financing Satisfaction Study is the most comprehensive independent study of borrowers who financed a new or used vehicle through a loan or lease. This study was created to better understand customer intentions, priorities, influences, and preferences throughout the entire automotive financing process.
Benefits
Why subscribe?
The Automotive Consumer Financing Satisfaction Study evolves alongside the dynamic marketplace. We benchmark the factors that matter most to customers and factors that drive greater satisfaction while helping guide lenders to reduce their costs to serve.
Experiences Explored
Customers surveyed in this analysis answer questions about:
- Account Management and Communication (Website and Mobile)
- Billing and Payment including digital
- Customer Service Experience (Website, Mobile, IVR, and agent)
- New Customer Orientation
- Origination (Digital and Dealer)
- Shopping Process (Research, Pre-approval, and Pre-transaction behaviors)
- Loyalty, Advocacy, NPS, and Retention
- Financial Health Assessment
- Brand Image
Press Release & Award Information
J.D. Power will issue a national press release that will highlight key findings and trends from the stud(ies) and includes top-to-bottom rankings of the brands in the study that meet J.D. Power’s predetermined research criteria. The brand(s) that ranks highest in each of the segments profiled and meets predetermined award criteria will have the opportunity to leverage their award publicly through the J.D. Power award licensing program, which requires subscribing to the study as a prerequisite.
Read the latest press release
U.S. Consumer Financing Satisfaction Study Press Release
See how our Awards make an impact
U.S. Consumer Financing Satisfaction Study Award Information
Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a J.D. Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn More
Make decisions with confidence.
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Profiled Brands
Brands profiled in previous years will be added when available. View profiled brands in the past year from the list below.
2024 U.S. Premium Brands Profiled Brands
- Acura Financial Services
- Ally Financial
- Audi Financial Services
- Bank of America
- BMW Financial Services
- Capital One Auto Finance
- Chase Automotive Finance
- Fifth Third Bank
- Genesis Finance
- Gm Financial
- Huntington National Bank
- Infiniti Financial Services
- Lexus Financial Services
- Lincoln Automotive Financial Services
- Mercedes-Benz Financial Services
- PNC Bank
- Porsche Financial Services
- Santander Auto Finance
- TD Auto Finance
- Truist
- U.S. Bank
- Volvo Car Financial Services
- Wells Fargo Auto
2024 U.S. Mass Market Profiled Brands
- Ally Financial
- Bank of America
- Capital One Auto Finance
- Chase Automotive Finance
- Chrysler Capital
- Fifth Third Bank
- Ford Credit
- GM Financial
- Honda Financial Services
- Huntington National Bank
- Hyundai Motor Finance
- Kia Finance America
- Mazda Financial Services
- Navy Federal Credit Union*
- NMAC
- PNC Bank
- Santander Auto Finance
- Southeast Toyota Finance
- TD Auto Finance
- Toyota Financial Services
- Truist
- U.S. Bank
- USAA
- Volkswagen Credit
- Wells Fargo Auto
*Profiled but not ranked.
J.D. Power Solutions
Deep Dives
An enhancement to our syndicated studies that allows your company to field additional surveys using a sample that is provided by your company.
Action Planning Workshop
Translate data and insights from J.D. Power studies into meaningful performance improvement with workshop sessions focused on defined business lines or functional areas.
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